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Full Version: To Promote The Book Marilyn: Intimate Exposures
Everlasting Star Community > Discussions > The Book Club
Joan Newman
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Interactive Poster Lets Passers-By Peek Under Marilyn Monroe's Skirt
Feb 10, 2014

To promote the book, Marilyn: Intimate Exposures, agency Preuss und Preuss came up with an interactive poster that imitated the star’s most iconic pose.

Pasted on a street lamp, this poster was attached to a skirt that let passers-by lift it up if they were piqued by it. If they had a smart phone, they could scan the QR code to learn more about the book.

What do you think—was this homage effective in generating publicity for this book?
~TheGirl~
It is very tongue and cheek and not to everyones taste and I'm and not sure if it would have been something Marilyn would have been happy about, but i suppose its different and eye catching.
Joan Newman
I think Marilyn probably wouldn't have minded. The skirt thing for TSYI was crazy to me too. And she was married to Joe D. then. It's just not my taste.
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