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Full Version: To Promote The Book Marilyn: Intimate Exposures
Everlasting Star Community > Discussions > The Book Club
Joan Newman

Interactive Poster Lets Passers-By Peek Under Marilyn Monroe's Skirt
Feb 10, 2014

To promote the book, Marilyn: Intimate Exposures, agency Preuss und Preuss came up with an interactive poster that imitated the star’s most iconic pose.

Pasted on a street lamp, this poster was attached to a skirt that let passers-by lift it up if they were piqued by it. If they had a smart phone, they could scan the QR code to learn more about the book.

What do you think—was this homage effective in generating publicity for this book?
It is very tongue and cheek and not to everyones taste and I'm and not sure if it would have been something Marilyn would have been happy about, but i suppose its different and eye catching.
Joan Newman
I think Marilyn probably wouldn't have minded. The skirt thing for TSYI was crazy to me too. And she was married to Joe D. then. It's just not my taste.
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